MRC has helped me as a writer and the experiences and knowledge I've gained after joining MRC, I would have never had without it. I feel lucky to be a part of it.

kerry Jeter - Lance Carpenter Testimonial
Kerry Jeter MRC Member

I did not realize it at the time, but meeting Lance Carpenter several years ago has been the biggest single boost I have had for my songwriting development. I can say without any hesitation: if you want to take your songwriting and performing to the next level, look to Lance Carpenter and Music Row Coach.

Sam Moore MRC Founding Member

Lance Carpenter is the real deal — he is a songwriter with #1 hits and a performing artist as well. The best part of that is he shares his real-life experiences with us, and seeing how it's done right has saved me a lot of wasted time and mistakes.

Russ Davidson MRC Founding Member

I’ve been part of some great songwriting communities over the last 13 years, but it wasn’t until MRC that I was inspired and encouraged enough to release my first single as an artist. The concept of goals and the accountability of reaching those goals has helped me recognize the value in taking smaller bites toward my definition of success.

Curt Hahn MRC Founding Member

I've not only started writing better songs, but I've had the opportunity to meet some HUGE names in the music industry that I never would've met on my own! It's afforded me insight, knowledge, and a sense of community that have kept me from getting discouraged and giving up on my songwriting dreams.

Jami Barney MRC Founding Member

Music Row Coach is exactly what I've been looking for that I didn't even know existed. Finally, someone to help guide me through this obscure music business! MRC is worth every penny and then some. I can't recommend this highly enough!

Jordan Mitchell MRC Founding Member

*Annual Membership $360/year

What Your Annual Membership Includes


Unlock Your Songwriting Potential with Lance Carpenter,
A Music Industry Veteran.

  • Songwriting Development

    24 Hour unlimited access to video instructions to hone your craft and take your songwriting skills and career to the next level .

  • 1-1 Feedback

    A once-in-a-lifetime opportunity to receive top-notch professional feedback that will save thousands of dollars in recording costs and fast-track your career.

  • Creative Community

    Connect with fellow musicians and songwriters. Get inspired, learn, grow, and stay motivated by participating in weekly calls with your peers and Lance.

  • Music Business Development

    Music isn't just art — it's a business too. Write commercially viable songs and level up your career and achieve success.

  • Music Artist Coaching

    Receive top-notch guidance from Lance. A seasoned professional who's been where you are now, and has also been where you want to go.

  • Intimate Experiences

    Gain access to publishers, producers, and hit writers at our intimate summits, where you can make career-changing connections and music with industry leaders.


*Annual Membership $360/year

Why Choose Lance and MRC

You need access to the right doors, to the right rooms, at the right time.

No sugarcoating the truth about recording and releasing music.

A personalized service with 1-1 access with Lance will give you the attention and support you need to take your music to the next level. Lance will PUSH YOU to be your best and tell you when you are ready. Then, he’ll open the right doors for you.


Save a lot of wasted time and mistakes.


Enjoy a NO-BS honest approach.

Music Industry Ecosystem

Find other artists to perform with, writers to collaborate with, and education — everything from studio session education to touring advice to career development. Gain VIP direct access to Publishers, P.R.O.s, and hit writers who source new talent and mentorship opportunities.

Lance commands a distinguished presence within the music industry network,
renowned for his exceptional songwriting expertise and steadfast
commitment to shaping the country music landscape.

They’ve either recorded music Lance has written, performed, done business with, or know Lance Carpenter. 

We’d love to hear from you!

APPLY for the
Hit Song Writer Program