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Take Your Music Career
to The Next Level

Whether you've written just a few or over a hundred songs, whether you want to refine your songwriting or step up to the big leagues to sign a publishing deal and get cuts – or if you're an artist looking for better ways to be heard, create, and release your music - Music Row Coach can help you elevate your musical career.
Why Choose Lance

You need access to the right doors, to the right rooms, at the right time.

No sugarcoating the truth about recording and releasing music.

A personalized service with 1-1 access with Lance will give you the attention and support you need to take your music to the next level. Lance will PUSH YOU to be your best and tell you when you are ready. Then, he’ll open the right doors for you.

MRC has helped me as a writer and the experiences and knowledge I've gained after joining MRC, I would have never had without it. I feel lucky to be a part of it.

kerry Jeter - Lance Carpenter Testimonial
Kerry Jeter MRC Member

I did not realize it at the time, but meeting Lance Carpenter several years ago has been the biggest single boost I have had for my songwriting development. I can say without any hesitation: if you want to take your songwriting and performing to the next level, look to Lance Carpenter and Music Row Coach.

Sam Moore MRC Founding Member

Lance Carpenter is the real deal — he is a songwriter with #1 hits and a performing artist as well. The best part of that is he shares his real-life experiences with us, and seeing how it's done right has saved me a lot of wasted time and mistakes.

Russ Davidson MRC Founding Member

I’ve been part of some great songwriting communities over the last 13 years, but it wasn’t until MRC that I was inspired and encouraged enough to release my first single as an artist. The concept of goals and the accountability of reaching those goals has helped me recognize the value in taking smaller bites toward my definition of success.

Curt Hahn MRC Founding Member

I've not only started writing better songs, but I've had the opportunity to meet some HUGE names in the music industry that I never would've met on my own! It's afforded me insight, knowledge, and a sense of community that have kept me from getting discouraged and giving up on my songwriting dreams.

Jami Barney MRC Founding Member

Music Row Coach is exactly what I've been looking for that I didn't even know existed. Finally, someone to help guide me through this obscure music business! MRC is worth every penny and then some. I can't recommend this highly enough!

Jordan Mitchell MRC Founding Member

Songwriters

Save a lot of wasted time and mistakes.

Artists

Enjoy a NO-BS honest approach.

Music Industry Ecosystem

Find other artists to perform with, writers to collaborate with, and education — everything from studio session education to touring advice to career development. Gain VIP direct access to Publishers, P.R.O.s, and hit writers who source new talent and mentorship opportunities.

Music Industry Ecosystem

Find other artists to perform with, writers to collaborate with, and education — everything from studio session education to touring advice to career development. Gain VIP direct access to Publishers, P.R.O.s, and hit writers who source new talent and mentorship opportunities.

Inspiration

Support and feedback to overcome challenges and keep moving forward.

Collaboration

New creative ideas and exposure to different styles of music.

Knowledge

Insights into the music industry and its ever-evolving trends.

Networking

Build lasting relationships within a like-minded music community.

Learn With Lance

Choose Your Membership

Life is one grand, sweet song, so start the music.

Join Lance and become part of a community of like-minded folks. Receive invaluable song feedback from a #1 Hit Songwriter once a month. That’s 12 songs a year! Get the green light from a professional writer before demoing your songs, saving you money on demoing songs that won’t impress publishers, and get invaluable notes to fine-tune songs that ARE ready for the studio.

  • Songwriting Development

    24 Hour unlimited access to video instructions to hone your craft and take your songwriting skills and career to the next level .

  • 1-1 Feedback

    A once-in-a-lifetime opportunity to receive top-notch professional feedback that will save thousands of dollars in recording costs and fast-track your career.

  • Creative Community

    Connect with fellow musicians and songwriters. Get inspired, learn, grow, and stay motivated by participating in weekly calls with your peers and Lance.

  • Music Business Development

    Music isn't just art — it's a business too. Write commercially viable songs and level up your career and achieve success.

  • Music Artist Coaching

    Receive top-notch guidance from Lance. A seasoned professional who's been where you are now, and has also been where you want to go.

  • Intimate Experiences

    Gain access to publishers, producers, and hit writers at our intimate summits, where you can make career-changing connections and music with industry leaders.

Basic Membership

Music Row Coach
$ 25 Monthly
  • Unlimited Access 24/7 Video Library
  • Exclusive Pricing MRC Exclusive SUMMITS
  • Exclusive Member Only Offerings

Monthly Membership

Music Row Coach
$ 60 Monthly
  • INCLUDES 7-Day FREE TRIAL
  • Unlimited Access 24/7 Video Library
  • Song Feedback 1/month
  • Exclusive Pricing MRC SUMMITS
  • Exclusive Member Only Offerings

Annual Membership

Music Row Coach
$ 360 Year
  • INCLUDES 7-Day FREE TRIAL
  • Unlimited Access 24/7 Video Library
  • Song Feedback 1/month ( 12 year)
  • Exclusive Pricing MRC SUMMITS
  • Exclusive Member Only Offerings
BEST VALUE

1-1 Coaching

Lance Carpenter
QUOTE
  • INCLUDES MEMBERSHIP TO MRC
  • Unlimited Access 24/7 Video Library
  • Song Feedback 1/month ( 12 year)
  • Exclusive Pricing MRC SUMMITS
  • Lance Carpenter 1:1 Coaching
  • Exclusive Member Only Offerings

Exclusive Member ONLY Offerings

When you become a member of Music Row Coach, you gain access to exclusive member-only offerings such as:

Sign Up FREE MRC Newsletter

Unlock your potential as a songwriter with our exclusive 1-year program! You’ll have the amazing opportunity to meet with not just one, but four of the best songwriters in the industry, hand-picked by Coach Carpenter.

Here’s how it will work; you’ll meet with a #1 songwriter for 1 hour per week for 12 straight weeks, then you will rotate coaches every 3 months for the full year. That’s 48 meetings with four of the best songwriters in the business!

These meetings will typically take place in the mornings 1 hour prior to their scheduled co-write or daily routine.  Our program is highly exclusive and requires an application to be considered.

Are you ready to take your songwriting skills to new heights and learn from the best in the business? Our exclusive coaching program offers a once-in-a-lifetime opportunity to do just that.

Imagine having 1-1 coaching sessions with experienced coaches who can teach you the ins and outs of songwriting. These coaches could charge $5,000 for just three months of coaching, but with our program, you can start at just $6,500.

Apply Now – CLICK HERE! Exclusive Offer – Limited Availability!

Looking to take your live performances to the next level? Look no further than our rehearsal package, where we’ll work with you and your band for 2 full days of intensive live performance coaching and practice.

Under Coach Carpenter’s direction, we will guide you through every aspect of your live show, from organizing your set list to stage plot, and performance coaching. With our help, you’ll be able to put on an unforgettable show that will keep your audience entertained from start to finish.

you’ll be able to create memorable moments and put on an unforgettable show that will keep your audience entertained from start to finish and leave them wanting more  

Starting at $3500, you’ll get 8 hours a day of personalized coaching and guidance from our experienced team. This investment in your performance skills is sure to pay off in spades – don’t miss your chance to take your live show to the next level. Contact us today to get started!


Are you ready to take your music career to the next level? Look no further than Coach Carpenter’s studio pre-production services. Our team will work with you to produce a master track that will showcase your talent and help you stand out in the industry.

With our package, you’ll receive a personalized consultation where we’ll listen to your songs and help you select the best tracks from your catalog, and edit them when necessary. Then, we’ll produce that song for you, ensuring that they are of the highest quality possible.

For a limited time, this incredible opportunity is available for just $2000 for one song. Don’t wait to make your mark as an artist – trust Coach Carpenter’s expertise to help you create the perfect master track. Contact us now to get started!

As an add-on to your Music Row Coach membership, experience intimate songwriting and artist summits, chock-full of lessons, song breakdowns, live performance coaching, and networking opportunities. Coach Carpenter brings in several “assistant coaches” that range from major artists, hall-of-fame songwriters, current-day hit writers and publishers. Where else will you get the opportunity to get to know these high-level folks in an intimate setting? Check it out now!

Music Row Coach Summits

LANCE AND EXPERTS IN THE INDUSTRY

NEXT SUMMIT | March 7-10, 2024

As an add-on to your membership, experience intimate songwriting and artist summits, chock-full of lessons, song breakdowns, live performance coaching, and networking opportunities. Coach Carpenter brings in several "assistant coaches" that range from major artists, hall of fame songwriters, current day hit writers, and publishers. Where else will you get the opportunity to get to know these high level folks in an intimate setting?

UNIQUE ONE-OF-A-KIND EXPERIENCES

We gather top professionals in the field in one place, like the individuals below, for limited events of 20 people maximum — the perfect setting for you to make real connections.
Members get first priority for all MRC Summits, but non-members are more than welcome to join us on our retreats. We would love to see you at the next one! Below is a taste of who has attended MRC Summits in the past.

Lance Carpenter Kent Blazy

Kent Blazy

#1 Country Songwriter

Kent’s first #1 HIT, “if tomorrow never comes” — launched Garth Brooks into country stardom. Since he has had 7 more #1 hot songs, worked with Diamon Rio, Patty Loveless, Julie Roberts, Kenny Chesney and most recently his latest #1 song was recorded by Chris Young – ‘Gettin’ you home.’

Jenn Schott

#1 Country Songwriter

Jenn co-wrote Mickey Guyton’s debut single, “Better Than You Left Me,” which was named one of Billboard’s 10 Best Country Songs of 2015. She also penned the title track of Tim McGraw’s Grammy-nominated album, “Two Lanes of Freedom.” other past radio singles include Restless Heart’s “Feel My Way To You”, Fiona Culley’s, “Act Like A Lady,” Katie Armiger’s “Unseen,” Billy Ray Cyrus’ “A Good Day,” and pop artist Lucy Walsh’s “1882.” 

Lance Carpenter and Craig Campbell

Craig Campbell

#1 Country Songwriter

Perhaps best known for his spiritual and sensitive hit, “Outskirts of Heaven,” which was praised by Rolling Stone, Craig Campbell is a moving and original voice in country music. His songs “Family Man” and “Outta My Head” both cracked the Top 15 on Billboard’s Country Airplay chart.

Cliff Downs

SR. VP Publishing & artist Development

An industry Legend. Signed by Atlantic Records, has a plethora of scores and songs in major films, multiple Emmy nominations, and now working to help cultivate upcoming songwriters and artists at Given Entertainment.

Aaron Barker

#1 Country Songwriter

Aaron Barker wrote dozens of songs for George Strait — songs you may well know and love, like #1 Hit “Baby Blue” and “I Can Still Make Cheyenne.” After decades as a fixture in the country songwriting landscape, Barker was inducted into the Nashville Songwriters Hall of Fame in 2016.

richie mcdonald lonestar former singer

Richie Macdonald

Artist, Former lead singer of Lonestar

Former lead singer of Lonestar

As a part of Lonestar, Richie charted more than 20 singles on the Hot Country Songs chart, with nine stand-out #1 songs, including “Mr. Mom” and “I’m Already There.” Now a part of The Frontmen Of Country, Richie performs with THE voices of the top Country bands of the 90’s: Larry Stewart of Restless Heart and Tim Rushlow of Little Texas.

SHOP MERCH

Lance Carpenter
Music Row Coach
COLLECTIONS

Our merchandise is a perfect for anyone who wants to show off their support and loyalty in style. Browse our selection today and find the perfect item to fit your personal taste and lifestyle.

Lance Carpenter COWBOY HAT

Small - 2XL

Lance Carpenter
OG - TEE

Small - 2XL

Limited Quantities

MRC Hoodie

Women - Multiple Colors

MRC Hoodie

Mens - Multiple Colors

MRC Long TEE

Unisex - Multiple Colors

We’d love to hear from you!

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Hit Song Writer Program