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PROFESSIONAL SONGWRITER
RECORDING ARTIST

As a #1 HIT SONGWRITER, and a RECORDING ARTIST I have the unique ability to help you write a song, and say exactly what someone needs to hear but no one is telling them or expressing exactly what someone needs to say and they don’t how.

As YOUR MUSIC BUSINESS COACH, I want to learn your goals, understand the roadblocks, and provide you with the tools, techniques, and connections it takes along the journey how to get where you want to go.

As an entertainer, I want you to hear the stories and inspirations behind the songs.

PROFESSIONAL SONGWRITER

RECORDING ARTIST

As a #1 HIT SONGWRITER and RECORDING ARTIST, I have the unique ability to help you sing or write a song to say exactly what someone needs to hear but no one is telling them or expressing exactly what someone needs to say and they don’t how.

As YOUR MUSIC BUSINESS COACH, I will be your guide and help you achieve your goals, understand the roadblocks, and provide you with the tools, techniques, and connections it takes along the journey to get where you want to go.

As AN ENTERTAINER I want you to hear the stories and inspirations behind the songs.

Latest Single:

Sandbar

Lance Carpenter

GET COACHED BY LANCE

The Carpenter Guarantee

PROFESSIONAL SONGWRITER 
RECORDING ARTIST 
MUSIC BUSINESS COACH

Sign up for Music Row Coach and join us.
Gain access to Intimate Experiences, like the Summit, and take advantage of the years of experience and industry network of influence and credibility Lance has to share with you.  You will get the results you are looking for.


 “Believe me, folks when it comes to delivering value to the music community, no one in the music business can match what Music Row Coach can do for you and your music career!’

Watch and Experience the Summit

Lance commands a distinguished presence within the music industry network,
renowned for his exceptional songwriting expertise and steadfast
commitment to shaping the country music landscape.

They’ve either recorded music Lance has written, performed, done business with, or know Lance Carpenter. 

Your Membership

MUSIC ROW COACH

Unlock Your Songwriting Potential
with the Most Trusted Coach in the Business!

  • Songwriting Development

    24 Hour unlimited access to video instructions to hone your craft and take your songwriting skills and career to the next level .

  • 1-1 Feedback

    A once-in-a-lifetime opportunity to receive top-notch professional feedback that will save thousands of dollars in recording costs and fast-track your career.

  • Creative Community

    Connect with fellow musicians and songwriters. Get inspired, learn, grow, and stay motivated by participating in weekly calls with your peers and Lance.

  • Music Business Development

    Music isn't just art — it's a business too. Write commercially viable songs and level up your career and achieve success.

  • Music Artist Coaching

    Receive top-notch guidance from Lance. A seasoned professional who's been where you are now, and has also been where you want to go.

  • Intimate Experiences

    Gain access to publishers, producers, and hit writers at our intimate summits, where you can make career-changing connections and music with industry leaders.

Why Choose Lance

You need access to the right doors, to the right rooms, at the right time.

No sugarcoating the truth about recording and releasing music.

A personalized service with 1-1 access with Lance will give you the attention and support you need to take your music to the next level. Lance will PUSH YOU to be your best and tell you when you are ready. Then, he’ll open the right doors for you.

Songwriters

Save a lot of wasted time and mistakes.

Artists

Enjoy a NO-BS honest approach.

Music Industry Ecosystem

Find other artists to perform with, writers to collaborate with, and education — everything from studio session education to touring advice to career development. Gain VIP direct access to Publishers, P.R.O.s, and hit writers who source new talent and mentorship opportunities.

Music Industry Ecosystem

Find other artists to perform with, writers to collaborate with, and education — everything from studio session education to touring advice to career development. Gain VIP direct access to Publishers, P.R.O.s, and hit writers who source new talent and mentorship opportunities.

Are You Ready TO LEVEL UP YOUR MUSIC CAREER?

Membership for All Skill Levels

  • Whatever your music industry goals are, Music Row Coach is designed to help you reach your highest ambitions in music — as a performer, songwriter, artist, and more.

I’ll never forget the sound of pure joy in my mom’s voice when I told her that Toby Keith offered me a record deal. I’m a #1 Hit Songwriter, and I want to help YOU make real headway in this industry.

Follow Music Row Coach

Access Your 7-Day Free Trial

Carpenter's Country Fest

Join us for Music, Food & Fun for the whole family benefiting the OAYO and The Lance Carpenter Scholarship.

 SATURDAY MAY 18. 2024 | OZARK, AK.

Meet Lance On Tour

Tour dates, music videos, public appearances, and much more!

Experience My Music

Play Video

Sandbar - Official Music Video

Lance Carpenter – 2023

Play Video

Better Than Me

Lance Carpenter – 2023

Play Video

How Are You

Lance Carpenter – 2022

Lance Carpenter | Songs from the Sand Virtual Concert
Play Video about Lance Carpenter | Songs from the Sand Virtual Concert

Lance Carpenter

Songs from the Sand Virtual Concert

Play Video about Lance Carpenter Things You Don't Miss | Today in Nashville

Things That You Don't Miss

Today in Nashville

‘My passion lies in music, but my purpose is mentoring.
However, that doesn’t mean I believe in taking the difficult path unnecessarily.’ – Lance 

MEET LANCE

Growing up on a small farm in Ozark, Arkansas, taught Lance to value doing what is right and this has been a major influence in his life. Lance’s love for music began in college where he taught himself to play guitar and began performing at local venues. Later, signed by Showdog Nashville after being noticed by industry professionals, Lance shared the stage with many famous musicians and wrote songs for Toby Keith, Kelsea Ballerini, Tyler Farr, and Dylan Scott. Despite his success, Lance remains humble and grounded, using his platform to make a positive impact. 

Contact Lance Carpenter
Testimonial

What They Say

Lance Carpenter is the best investment you could ever make on stage and for your music career! 

I did not realize it at the time, but meeting Lance Carpenter several years ago has been the biggest single boost I have had for my songwriting development. I can say without any hesitation: if you want to take your songwriting and performing to the next level, look to Lance Carpenter and Music Row Coach.

Sam Moore MRC Founding Member

Lance Carpenter is the real deal — he is a songwriter with #1 hits and a performing artist as well. The best part of that is he shares his real-life experiences with us, and seeing how it's done right has saved me a lot of wasted time and mistakes.

Russ Davidson MRC Founding Member

I’ve been part of some great songwriting communities over the last 13 years, but it wasn’t until MRC that I was inspired and encouraged enough to release my first single as an artist. The concept of goals and the accountability of reaching those goals has helped me recognize the value in taking smaller bites toward my definition of success.

Curt Hahn MRC Founding Member

I've not only started writing better songs, but I've had the opportunity to meet some HUGE names in the music industry that I never would've met on my own! It's afforded me insight, knowledge, and a sense of community that have kept me from getting discouraged and giving up on my songwriting dreams.

Jami Barney MRC Founding Member

Music Row Coach is exactly what I've been looking for that I didn't even know existed. Finally, someone to help guide me through this obscure music business! MRC is worth every penny and then some. I can't recommend this highly enough!

Jordan Mitchell MRC Founding Member
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New Song Weekly

EXCLUSIVE ACCESS
To Songs Never Released

I’ve written hundreds of songs and each one of them has a story. 
Join my group on QP and each week I will drop a new song for you to enjoy!   

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